Logo Development and Logo Packages

Category    Graphic Design Portfolio
Graphic Designer    Petra Richli
Contact me   @

logo development presentation

What are the Steps of a successful Logo Design Process?

Step 1: logo consultation with the client

For logo developments it’s key to ask as many questions as possible, such as..
What is your industry? What is the gender or age group of your clients? Exact text content? Any taglines? Specific colors or fonts to use or not use?

Step 2: research & inspiration

We research your competition and your target market. Inspiration might come from a clients comment or a feel for the company.

Step 3: logo drafts

Digital implementation is usually executed using Adobe Illustrator, a vector based drawing program. 3-4 logo drafts different fonts will ultimately lead to a more effective final product.

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Step 4: client feedback and more logo versions

Logo drafts will be submitted for the clients feedback. Usually the client choose a version. 1-2 more rounds of different versions with different fonts, colors and adjustment are very common.

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Step 5: finalizing logo and delivery

Once the client is happy a variety of file types will be sent to the client.
EPS and PDF for print, JPG and PNG in different sizes for web use, logos with and without tagline,  positive/negative version …

Logo Design